Seviroli Back to Portfolio

Logo Development

Package Development

Tradeshow Booth

Corporate Identity

Tagline Development

Seviroli Foods was the world’s largest maker of Tortellini and other frozen-filled pastas. They had been the leading supermarket brand for more than 50 years. Big Idea took the client through consumer-focused marketing intelligence to help reposition the brand.

Within four months from start to finish the brand was redesigned to align with consumer desires. A new line of branded products was created for club store consumers, opening up a multi-million dollar market for the client and a new contract immediately. Other club store opportunities followed and changed the future of the organization. Awards include the Summit International Awards.