The Next Big Thing

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Big Idea wins Communicator Award of Distinction

We are proud to announce that our 2014 campaign was honored with an Award of Distinction in the Print, Newspaper Category in the 20th Annual Communicator Awards. We are honored to be recognized for our creativity by experts in the…

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Website Technology: Best Practices

Executing a successful website, application or redesign is of key importance to any company in operation today. In the ever-changing tech world, however, the simplicity users can expect may be much more complicated to execute than one might think. Success…

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Advertising Agencies–Why is Small the New Big?

Small creative agencies of all kinds are growing. How is it that agencies under 100 people are so important to some very large brands? Here are just some of the well demonstrated benefits smaller “boutique” agencies provide: • High (or…

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Steve Defontes Speaks on Fashion Institute of Technology (FIT) Panel Discussion

Steve Defontes and other members of the Fashion Service Network spoke to students at FIT as a part of the Faces & Places in Fashion lecture series. The lecture series is a forum for prominent professionals, including executives, designers and…

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Video Marketing Online

The internet presents unique opportunities for you to tell your brand story via video. It’s a television commercial that you don’t have to pay a cable channel to air. Today, do-it-yourself YouTube sensations with homespun video content are getting as…

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Bringing Your Brand to Life

The internet extends opportunities to bring your brand to life. Traditional ads, billboards, letterheads and business cards can only present your brand in 2 dimensions. The internet allows you to immerse viewers with sound effects, music animations, and video content.…

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Big Idea: Website 2014

We’ve revamped our website for 2014 and for our 14th anniversary. In addition to showcasing our latest creative work, the new bigideaadv.com is brimming with current web features that you may want to consider for your own websites. The Latest…

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SolPower Umbrella in its packaging and opened. Opened, the umbrella is 9ft. across.

Techno-vation Packaging (SolPower)

Just when you think everything has been done–a big idea changes a common object into something truly innovative. Check out the SolPower, Solar Powered Umbrella. With its small solar cell powered usb ports, it keeps your phones and mobile devices…

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Seen on the Wall: “They Just Get Us”

At Big Idea we believe that words and images have power. The power to motivate, educate and inspire. In our offices we surround ourselves with words and images that have meaning and pass our values on to the entire team.…

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Art and Copy

At Big Idea we believe imitation is the sincerest form of flattery. That is why we couldn’t be more flattered than when we saw the new packaging designs for Duane Reade’s “Up Market” soup and frozen yogurt. The Duane Reade…

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Big Idea Creative Director in the News

Art and Profit? Big Idea Creative Director, Lance Pilgrim, was featured in a variety of news sources including E!, NY Post, Gothamist and NY Magazine. Lance was co-creator of a Banksy art hoax that provided additional commentary on the value…

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Big Idea Wins Gold at the Davey Awards

Big Idea is proud to announce being recognized for 2 Davey Awards this season from among 4,000 entries worldwide. Big Idea was awarded a Gold Davey Award for the design of the Peter G Peterson Foundation Visual Debt Infographic and…

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Marketing made simple. uShuttl.

The app taking digital marketing to the next level. Big Idea is proud to announce the launch of uShuttl. uShuttl allows your marketing and sales team to easily upload a library of marketing documents–Then instantly add new contacts and send…

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Letterpress Printing

Letterpress is a traditional method of printing that offers spectacular results–for artwork that predominantly features type and line art. The impact of the press leaves a subtle emboss on all of  the type. Blind embosses (with no ink) and embossed…

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Radio ROI

About 92% of consumers over age 12 listen to the radio*. Radio today provides greater options for targeting audiences than ever before. The introduction of internet radio has expanded radio’s reach as a digital media form.

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Web Trends: Ensuring Your Website is Adaptable to Many Devices.

Website development best practices change very rapidly.  As each new browser version and new device hit the market, they bring complexities to the process of ensuring your site is viewable everywhere online.

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Wright Rebranding

The Wright Insurance Group— the nation’s leading provider of specialized risk management insurance needs—underwent an extensive rebranding initiative that included redesigned websites for all four of its companies (WRM America, RMI Consulting, RPG Management, Wright Risk Management) under The Wright Insurance Group…

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Big Idea wins Summit International Award

Big Idea is proud to announce our win in the 2013 Summit International Creative Awards. Big Idea received a bronze award in the sales kit and folder design category. The Summit International Awards is a premier arbiter of creative excellence–and…

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Lance Pilgrim guides students at Rutgers University

Big Idea Sr. Art Director, Lance Pilgrim, was invited to participate in a portfolio review of the work of graduating seniors at Rutgers University, Mason Gross School of the Arts. The panel consisted of industry experts who reviewed student work…

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Big Idea wins Communicator Award of Distinction

Big Idea is proud to announce that our recent Direct Mail piece was honored with an Award of Distinction in the Print, Direct Mail category in the 2013 Communicator Awards. We are honored to be recognized for our creativity by…

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Steve Defontes to present on Online Marketing at the American Bar Association

Our founder, Steve Defontes is honored to be presenting at the American Bar Association (ABA) 2013 Dispute Resolution Spring Conference on April 4 in Chicago. He will be discussing online marketing with an emphasis on best practices for Alternative Dispute Resolution practices…

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Launching a Challenge – ItsUptoUs.org

Big Idea was recently commissioned to redesign the website for a nationwide university movement, in which students compete as teams to solve the U.S. National Debt crisis.

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Big Idea Has Expanded to New Offices

We are proud to announce that Big Idea has expanded to new offices downtown. Our new address is: 6 Maiden Lane, 7th Fl New York, NY 10038 All other contact details (i.e., phone number and email addresses) will remain the…

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Big Idea Introduces the Wright Insurance Group

The Wright Insurance Group, wrightinsurance.com (formerly WRM America) – the nation’s leading provider of specialized risk management insurance needs – will undergo an extensive rebranding initiative that will include redesigned websites for all companies under The Wright Insurance Group umbrella,…

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Steve Defontes featured as Hofstra University Alumnus of the Month

Big Idea is proud to announce that Steve Defontes, President and Creative Director, has been selected as Alumnus of the Month in June 2012 by the Hofstra Alumni Association.

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Big Idea named Advertising Agency of Record for The American Arbitration Association

The American Arbitration Association (AAA), adr.org, the nation’s leading provider of alternative dispute resolution (ADR) services has named Big Idea Advertising, bigideaadv.com, advertising agency of record to direct advertising and marketing worldwide.

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Classic Crackers

Big Idea recently redesigned the packaging for Hale and Hearty’s crowd-pleasing signature crackers. The new design is more elegant and warm with classic type styling and modern flair. It’s the perfect new suit for these tasty oyster crackers from Vermont. See more…

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Big Idea in Brand Packaging Magazine!

Big Idea was featured in the Brand (re)New section of Brand Packaging Magazine for our re-design of Entenmann’s Coffee.

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Branding is sweet

Building brand consistency has never been sweeter. How are you being creative and memorable with your brand? Check out these tasty Big Idea branded cupcakes courtesy of Crumbs Bake Shop.

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QR Codes

QR Codes help drive audiences online, but need a hook.

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Website Launch Party

Madison Avenue, New York The Big Idea team celebrated the relaunch of their new website last night amid the sumptuous ambiance and cuisine of Pera Mediterranean Brasserie. The Mad Men inspired event was replete with endless champagne, slim fit suits…

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Big Launch

The all new Big Idea website launched today, www.bigideaadv.com, featuring our latest work and our aptly named blog, The Next Big Thing.

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Entenmann’s Hits The Dieline’s Top Ten!

Big Idea’s redesign for Entenmann’s coffee makes The Dieline’s

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Big Idea Featured on The Dieline

Big Idea’s redesign for Entenmann’s was featured this week on the Dieline, the world’s #1 package design website!

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Redesigning an Icon

Entenmann’s Coffee Before and After The challenge: In 2007, Entenmann’s added a line of coffee products, a natural extension of their desserts and baked goods.

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Big Idea Helps Award $25,000

Steve Defontes helps award $25,000 to FIT students on behalf of Cotton Inc.

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Indigo Unveiled

Big Idea launches Hotel Indigo website. The all new Hotel Indigo is changing the face of Long Island’s famous East End. This chic, boutique hotel is right next door to the Hamptons and wine country and needed an online presence that…

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CONTACT

Big Idea Advertising, 6 Maiden Lane, New York, New York 10038

PHONE: 212.387.8787      EMAIL: hello@bigideaadv.com