Founder and Creative Director
Steve Defontes has helped shape the marketing of some of the world’s most recognizable brands. He oversees the creative development of all of Big Idea’s clients and has assembled a team of creative professionals uniquely able to help companies craft their own brand personality.
“We develop a unique partnership with our clients, always focused on their end-goals, and on-call to seize their opportunities. Acting as their brand manager and guardian, we help them to shape their communications and reach the next level. Our clients recognize that we care about the success of each of their brands as if it was our own. ”
Green Marketing Director, Founder, G Squared Group
Joanna Black consults Big Idea clients on green marketing and sustainability initiatives, including strategy, green business audits, employee and stakeholder education and public relations. She is closely involved in Big Idea’s marketing intelligence programs and account direction. Joanna had spearheaded initiatives for clients which include Earth Day Network, News Corporation, and New York Health & Racquet Club.
“I’ve seen the sustainability industry evolve over the past two decades. In the early ‘90s, it was more about environmental policy. Today, it’s about how to integrate sustainability into the everyday lives of consumers and into the everyday operations of companies.”
robert davidman
Media Director, CEO, Earthquake Media
Robert Davidman has over 15 years of integrated media experience with a strong focus on new business models in the new economy. Robert’s areas of expertise include broadcast media, corporate strategy development, and marketing planning and strategy. Over the years, Robert has developed and delivered strategies for a wide range of companies including Sunshine Wireless Communications, Broadcast.com, and Yahoo!
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