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Soup Cup Redesign

In-Store Promotion

Product Launch

Product Launch Advertising

Coffee Cup Design

Newspaper Advertising

Hale and Hearty Television Spot

Retail Interior and Branding Elements

Hale and Hearty has more than 20 locations. The client needed to refine its brand position, improve sales on specific products and increase traffic at individual locations. Big Idea consulted on the redesign of brand communications, advertising and product launches–and assisted in the design and branding of retail stores. Projects for Hale and Hearty received Summit International Creative Awards.