Big Idea Advertising What's your Big Idea? Sat, 24 May 2014 03:59:01 +0000 en-US hourly 1 Big Idea wins Communicator Award of Distinction Fri, 23 May 2014 21:33:32 +0000 Elif Aksoy
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We are proud to announce that our 2014 campaign was honored with an Award of Distinction in the Print, Newspaper Category in the 20th Annual Communicator Awards. We are honored to be recognized for our creativity by experts in the industry and share this accolade with our client and our Creative Director Lance Pilgrim.

“This campaign has really raised our client’s profile and has garnered a lot of attention in the industry. This recognition of our creativity and achievement is a wonderful addition to that success. This year, amongst hundreds of our projects, we selected just one campaign to represent Big Idea in the 2014 Communicator Awards–so winning is even sweeter for us.”

Steve Defontes, President—Big Idea

The Communicator Awards are judged and overseen by the International Academy of the Visual Arts (IAVA) and this year’s competition included over 6000 entries from around the world.

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Website Technology: Best Practices Tue, 04 Mar 2014 22:15:03 +0000 Dave Rottino
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Executing a successful website, application or redesign is of key importance to any company in operation today.

In the ever-changing tech world, however, the simplicity users can expect may be much more complicated to execute than one might think.

Success of an online project can be measured in many ways and anticipating the unknown with your client can help achieve that level of success.

Knowing your client’s consumer/user base is critical in the pre-development stage. This process starts with some key questions. Who is the target audience? Is there data the client has collected that shows their customers or users are using a specific type of browser? Are they primarily Mac users? Are a higher percentage mobile users?

Knowing and anticipating a client’s audience and future trends of their industry allows to make important decisions such as; “Do we need to create a mobile app in addition to the website?”, “Can a responsive layout work for all browsers and mobile screens?”, “Can we use modern coding techniques without effecting the experience of our client’s user base?”.

Browsers such as Apple’s Safari and Google’s Chrome are examples of how good browsers can shape a users experience online. Internet Explorer on the other hand, has been notorious for bucking web standards. So much so that the IE7 Countdown website has been created to gauge when it’s acceptable to drop support for it in our daily tech workflow.

Sometimes user-parameters are unknown and a good agency must anticipate the clients’ users/consumers’ needs- even as they change rapidly!

At Big Idea, we pride ourselves on listening to our clients, understanding their markets and providing the best in both design and modern web programming techniques.

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Advertising Agencies–Why is Small the New Big? Tue, 18 Feb 2014 15:30:23 +0000 Hakan Uzumcu
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Small creative agencies of all kinds are growing. How is it that agencies under 100 people are so important to some very large brands?

Here are just some of the well demonstrated benefits smaller “boutique” agencies provide:

• High (or higher) levels of creative thinking

• The ability to take more risks

• Lower overhead

• Flexibility and speed

• Direct involvement from senior leaders

• Niche expertise, including digital

According to B2B Marketing Research, client-side B2B marketers believe creativity is the most important factor when choosing an agency.

According to Will Burns, contributor to Forbes, small agencies have a lot to offer large brands. “Today, perhaps more than at any time in my two decades in the advertising business, ideas are what matter most to businesses. Ideas are what turn around companies. Ideas are what motivate consumers. Ideas are what deposition the competition. The better the idea, in short, the safer the bet. …And, better yet, the founders will actually work on your business. Trust me, if you’re an unusually big account for a small agency, the founders will be all over it.”

See what small agencies have to offer. Start with a Big Idea.

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Steve Defontes Speaks on Fashion Institute of Technology (FIT) Panel Discussion Mon, 10 Feb 2014 22:49:26 +0000 Hakan Uzumcu
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Steve Defontes and other members of the Fashion Service Network spoke to students at FIT as a part of the Faces & Places in Fashion lecture series. The lecture series is a forum for prominent professionals, including executives, designers and marketers to discuss their trade, experience and perspective.


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Video Marketing Online Fri, 31 Jan 2014 22:47:31 +0000 Dave Rottino
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The internet presents unique opportunities for you to tell your brand story via video. It’s a television commercial that you don’t have to pay a cable channel to air. Today, do-it-yourself YouTube sensations with homespun video content are getting as many views as the Super Bowl halftime show–and reaping financial rewards.

On your website, video allows you to present your brand story in easy to digest sound bites. It helps simplify complex benefits and product offerings without forcing viewers to commit to reading pages of content. Implementing video for your brand is easier than you might think. It helps to have a professional team to shoot and edit to make sure that your video is as polished as any other facet of your company’s marketing.

Want another reason to invest in online video? Search Engine Optimization: the secret recipe that search engines, like Google, use to determine how important your website is and where you should be listed in search results. Like social media presence, online video is another powerful and growing factor search engines use to determine your online gravitas.

Check out this recent online video by Big Idea.

Mediation website video from Big Idea Advertising on Vimeo.

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Bringing Your Brand to Life Tue, 28 Jan 2014 16:16:21 +0000 Hakan Uzumcu
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The internet extends opportunities to bring your brand to life. Traditional ads, billboards, letterheads and business cards can only present your brand in 2 dimensions. The internet allows you to immerse viewers with sound effects, music animations, and video content.  A logo is produced to look good on business cards, brochures and in print. But what does your logo look like in motion? What does your logo sound like?

Check out this logo animation created by Big Idea to promote an all-new brand mark and introduce branded video content. At Big Idea we think about your brand and how it lives in our multi-platform, multi-media world.

Before After Comp


Logo animation from Big Idea Advertising on Vimeo.

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Big Idea: Website 2014 Tue, 21 Jan 2014 00:18:36 +0000 Dave Rottino
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We’ve revamped our website for 2014 and for our 14th anniversary. In addition to showcasing our latest creative work, the new is brimming with current web features that you may want to consider for your own websites.

The Latest Big Idea Website Features:

A Responsive Framework The website design will dynamically adjust to the range of screen sizes and various platforms available today including desktops, tablets and phones.

HTML5 and CSS3 Technologies Allow for styling, animations, and functionalities that look great, offer good performance yet still manage to “gracefully degrade” in older browsers that do not support these features.

For example, our expandable search bar is much simpler in older versions of Internet Explorer.

Intelligent Blog Layout Utilizing cutting edge javascript technology, our blog posts are tagged and categorized so that you can simply click on the visual tags and filter the posts accordingly without ever needing to refresh the page.

Interactive Google Map Find our office and get directions simply. More helpful than simply providing address information- especially on mobile devices.

Modal Windows A pop-up image or video etc. that appears within the page you are in and not a traditional pop-up window that can be blocked. You can see how these function within our client gallery pages.

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Techno-vation Packaging (SolPower) Wed, 15 Jan 2014 23:42:51 +0000 Hakan Uzumcu
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Just when you think everything has been done–a big idea changes a common object into something truly innovative.

Check out the SolPower, Solar Powered Umbrella. With its small solar cell powered usb ports, it keeps your phones and mobile devices powered while you are enjoying the great outdoors. So you can stay cool in the shade and powered–on in the backyard or at the beach–all with the green and sustainable energy of the sun.

With branding and packaging designed by Big Idea this bright new invention is sure to be a sell out. What’s your big idea?



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Seen on the Wall: “They Just Get Us” Wed, 27 Nov 2013 16:40:38 +0000 Steve Defontes
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At Big Idea we believe that words and images have power. The power to motivate, educate and inspire. In our offices we surround ourselves with words and images that have meaning and pass our values on to the entire team.

One of them is “They Just Get Us”. It is one of our most important accolades. We hear it time and time again.

In a world where creative agencies and marketing strategists abound, the most critical thing we can do is to understand our client’s brand/s and audiences. Regardless of the industry, we make it our business to understand our client’s business and what makes them unique in their marketplace.

To us it seems simple. But proving that you “get it” is not. It means translating the client’s goals into effective marketing communications that they would have never imagined on their own but that mirror the ideals of their brands.

What motivates you and your team to succeed? What’s on your wall?

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Art and Copy Thu, 14 Nov 2013 14:20:10 +0000 Steve Defontes
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At Big Idea we believe imitation is the sincerest form of flattery. That is why we couldn’t be more flattered than when we saw the new packaging designs for Duane Reade’s “Up Market” soup and frozen yogurt.

The Duane Reade packages bear a striking similarity to Big Idea’s designs for Hale and Hearty, circa 2009, that hordes of New Yorkers have made famous. Big Idea is proud to join the ranks of often imitated artists from Andy Warhol to Banksy.

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Big Idea Creative Director in the News Fri, 08 Nov 2013 10:59:10 +0000 Elif Aksoy
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Art and Profit? Big Idea Creative Director, Lance Pilgrim, was featured in a variety of news sources including E!, NY Post, Gothamist and NY Magazine. Lance was co-creator of a Banksy art hoax that provided additional commentary on the value of art and the power of the media.

NY Mag

NY Post

The Observer


Business Insider

E! Online

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Big Idea Wins Gold at the Davey Awards Wed, 23 Oct 2013 18:40:54 +0000 Steve Defontes
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Big Idea is proud to announce being recognized for 2 Davey Awards this season from among 4,000 entries worldwide.

Big Idea was awarded a Gold Davey Award for the design of the Peter G Peterson Foundation Visual Debt Infographic and a Silver Award for the No Split Awards Newspaper Ad for The American Arbitration Association.

We are honored to be recognized by the Davey Awards once again. Helping our clients succeed and generate results is always our primary objective. We appreciate the significance of being commended by colleagues in our industry for the creative excellence of our work.” Steve Defontes–President, Big Idea Advertising.

Receiving these two awards reaffirms that our work continues to exceed expectations in a highly competitive marketplace.

The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small firms worldwide. The 2013 Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms worldwide. The Davey is judged and overseen by the International Academy of the Visual Arts (IAVA).

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