Big Idea Advertising What's your Big Idea? Sat, 25 Oct 2014 04:48:44 +0000 en-US hourly 1 The Must-Have Tool for Sales and Marketing Teams Wed, 20 Aug 2014 18:43:26 +0000 Hakan Uzumcu
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Many marketers question the return on investment of SEO (Search Engine Optimization), Social Media Campaigns, eMail programs, blog posts or whether their website itself is actually leading to any new business or sales. The pressure on today’s marketers is greater to both understand and effectively utilize all these channels. While most business executives understand marketing is a business necessity, often someone’s job security depends on proving their marketing budgets were well spent. The term that marketers must learn today is Marketing Automation. Unlike its name, which might suggest otherwise, marketing automation still requires (human) teams to both develop campaigns, institute programs and develop creative content. But marketing automation does utilize technology to provide capabilities many marketers may not even be aware are currently (and readily) available. Once in place, these tools can provide automatic sales processes and reporting that can be game changing. Put simply, Marketing Automation tools can:

  • Provide contacts and leads directly to your sales teams inboxes, dispatching the right lead to the right team member
  • Tell you who is visiting your website, (a person or what company) even though they have not filled out a contact form
  • Provide a results dashboard for campaigns of many types; eMail, Social Media, Keyword, Display etc.
  • Score leads based on their actions and put automatic sales and marketing pipelines in-place

For example, if a contact receives an email from your company, with Marketing Automation, you can control what happens next. If the contact does not open your email, they may automatically receive a second or third email at a pre-determined schedule. If they do open the email and click on your website, they may go into a different track. These leads then may get a sales call from your team, or receive emails on a different subject matter; all depending on your business goals. If they click on a particular product or service page on your website or read a specific article on your blog, the lead can be directed to a particular product group within your organization. A great marketing automation tool will integrate with or include a CRM (Customer Relationship Management) tool. Today’s marketing automation tools can turn this kind of ambiguous data into living and breathing sales leads for your business. Armed with these tools, marketing teams will remain valued partners to sales teams and companies will have considerable advantage over the competition. Big Idea can help you make effective use of all the latest marketing tools.

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Where there’s great soup. There’s great salad. Mon, 11 Aug 2014 22:29:14 +0000 Steve Defontes
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Most New Yorkers’ know that Hale and Hearty hits the spot for a fantastic variety of soups and sandwiches.

But no one seemed to be aware that they made healthy (and tasty) salads as well. Salad-only eateries around new york, meanwhile, have been booming!

Big Idea created an in-store promotional campaign to make sure to encourage people to try a Hale and Hearty salad, with new signage, advertising and salad-of-the-month promotions–All with the same fun and quirky attitude we’ve come to expect from Hale and Hearty. The bold store windows around the city have been hard to miss.

Hale and Hearty opened it’s doors in NYC in 1996 and now has more than 30 locations and growing.

So check out your nearest Hale and Hearty. Soup or Salad? That’s the idea.


Salad Signage and Promotional Banners at Hale and Hearty's 110 Maiden Lane Location.

Salad Signage and Promotional Banners at Hale and Hearty’s 110 Maiden Lane Location.


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APP-racadabra! Mon, 04 Aug 2014 22:05:55 +0000 Steve Defontes
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Big Idea takes apps, online tools and mobile websites from vision to reality.

Big Idea seamlessly turns your vision for an app, tool or mobile experience into a user-friendly technological reality.

It seems these days that apps are not simply extensions of a company, to the customers, the app is the company. Apps are a hot core product in their own right. Your brand needs to translate across this vibrant channel, from logo through development, with all the requisite wire-framing, and ever-changing user-interface know-how for a growing array of devices.

For some companies, mobile tools and apps are natural extensions of their more traditional business models. Whatever the case is for your company and app, the best place to start is with a big idea.

Check out some of our work for both App-based start-ups and existing, well developed brands extending their digital presence, such as BIM, and uShuttl.

Big Idea can take your mobile dreams and make them a well-designed reality—fast. Now, that’s magic.

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Big Idea wins Communicator Award of Distinction Fri, 23 May 2014 21:33:32 +0000 Steve Defontes
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We are proud to announce that our 2014 campaign was honored with an Award of Distinction in the Print, Newspaper Category in the 20th Annual Communicator Awards. We are honored to be recognized for our creativity by experts in the industry and share this accolade with our client and our Creative Director Lance Pilgrim.

“This campaign has really raised our client’s profile and has garnered a lot of attention in the industry. This recognition of our creativity and achievement is a wonderful addition to that success. This year, amongst hundreds of our projects, we selected just one campaign to represent Big Idea in the 2014 Communicator Awards–so winning is even sweeter for us.”

Steve Defontes, President—Big Idea

The Communicator Awards are judged and overseen by the International Academy of the Visual Arts (IAVA) and this year’s competition included over 6000 entries from around the world.

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Website Technology: Best Practices Tue, 04 Mar 2014 22:15:03 +0000 Dave Rottino
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Executing a successful website, application or redesign is of key importance to any company in operation today.

In the ever-changing tech world, however, the simplicity users can expect may be much more complicated to execute than one might think.

Success of an online project can be measured in many ways and anticipating the unknown with your client can help achieve that level of success.

Knowing your client’s consumer/user base is critical in the pre-development stage. This process starts with some key questions. Who is the target audience? Is there data the client has collected that shows their customers or users are using a specific type of browser? Are they primarily Mac users? Are a higher percentage mobile users?

Knowing and anticipating a client’s audience and future trends of their industry allows to make important decisions such as; “Do we need to create a mobile app in addition to the website?”, “Can a responsive layout work for all browsers and mobile screens?”, “Can we use modern coding techniques without effecting the experience of our client’s user base?”.

Browsers such as Apple’s Safari and Google’s Chrome are examples of how good browsers can shape a users experience online. Internet Explorer on the other hand, has been notorious for bucking web standards. So much so that the IE7 Countdown website has been created to gauge when it’s acceptable to drop support for it in our daily tech workflow.

Sometimes user-parameters are unknown and a good agency must anticipate the clients’ users/consumers’ needs- even as they change rapidly!

At Big Idea, we pride ourselves on listening to our clients, understanding their markets and providing the best in both design and modern web programming techniques.

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Advertising Agencies–Why is Small the New Big? Tue, 18 Feb 2014 15:30:23 +0000 Hakan Uzumcu
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Small creative agencies of all kinds are growing. How is it that agencies under 100 people are so important to some very large brands?

Here are just some of the well demonstrated benefits smaller “boutique” agencies provide:

• High (or higher) levels of creative thinking

• The ability to take more risks

• Lower overhead

• Flexibility and speed

• Direct involvement from senior leaders

• Niche expertise, including digital

According to B2B Marketing Research, client-side B2B marketers believe creativity is the most important factor when choosing an agency.

According to Will Burns, contributor to Forbes, small agencies have a lot to offer large brands. “Today, perhaps more than at any time in my two decades in the advertising business, ideas are what matter most to businesses. Ideas are what turn around companies. Ideas are what motivate consumers. Ideas are what deposition the competition. The better the idea, in short, the safer the bet. …And, better yet, the founders will actually work on your business. Trust me, if you’re an unusually big account for a small agency, the founders will be all over it.”

See what small agencies have to offer. Start with a Big Idea.

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Steve Defontes Speaks on Fashion Institute of Technology (FIT) Panel Discussion Mon, 10 Feb 2014 22:49:26 +0000 Hakan Uzumcu
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Steve Defontes and other members of the Fashion Service Network spoke to students at FIT as a part of the Faces & Places in Fashion lecture series. The lecture series is a forum for prominent professionals, including executives, designers and marketers to discuss their trade, experience and perspective.


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Video Marketing Online Fri, 31 Jan 2014 22:47:31 +0000 Dave Rottino
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The internet presents unique opportunities for you to tell your brand story via video. It’s a television commercial that you don’t have to pay a cable channel to air. Today, do-it-yourself YouTube sensations with homespun video content are getting as many views as the Super Bowl halftime show–and reaping financial rewards.

On your website, video allows you to present your brand story in easy to digest sound bites. It helps simplify complex benefits and product offerings without forcing viewers to commit to reading pages of content. Implementing video for your brand is easier than you might think. It helps to have a professional team to shoot and edit to make sure that your video is as polished as any other facet of your company’s marketing.

Want another reason to invest in online video? Search Engine Optimization: the secret recipe that search engines, like Google, use to determine how important your website is and where you should be listed in search results. Like social media presence, online video is another powerful and growing factor search engines use to determine your online gravitas.

Check out this recent online video by Big Idea.

Mediation website video from Big Idea Advertising on Vimeo.

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Bringing Your Brand to Life Tue, 28 Jan 2014 16:16:21 +0000 Hakan Uzumcu
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The internet extends opportunities to bring your brand to life. Traditional ads, billboards, letterheads and business cards can only present your brand in 2 dimensions. The internet allows you to immerse viewers with sound effects, music animations, and video content.  A logo is produced to look good on business cards, brochures and in print. But what does your logo look like in motion? What does your logo sound like?

Check out this logo animation created by Big Idea to promote an all-new brand mark and introduce branded video content. At Big Idea we think about your brand and how it lives in our multi-platform, multi-media world.

Before After Comp


Logo animation from Big Idea Advertising on Vimeo.

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Big Idea: Website 2014 Tue, 21 Jan 2014 00:18:36 +0000 Dave Rottino
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We’ve revamped our website for 2014 and for our 14th anniversary. In addition to showcasing our latest creative work, the new is brimming with current web features that you may want to consider for your own websites.

The Latest Big Idea Website Features:

A Responsive Framework The website design will dynamically adjust to the range of screen sizes and various platforms available today including desktops, tablets and phones.

HTML5 and CSS3 Technologies Allow for styling, animations, and functionalities that look great, offer good performance yet still manage to “gracefully degrade” in older browsers that do not support these features.

For example, our expandable search bar is much simpler in older versions of Internet Explorer.

Intelligent Blog Layout Utilizing cutting edge javascript technology, our blog posts are tagged and categorized so that you can simply click on the visual tags and filter the posts accordingly without ever needing to refresh the page.

Interactive Google Map Find our office and get directions simply. More helpful than simply providing address information- especially on mobile devices.

Modal Windows A pop-up image or video etc. that appears within the page you are in and not a traditional pop-up window that can be blocked. You can see how these function within our client gallery pages.

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Techno-vation Packaging (SolPower) Wed, 15 Jan 2014 23:42:51 +0000 Hakan Uzumcu
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Just when you think everything has been done–a big idea changes a common object into something truly innovative.

Check out the SolPower, Solar Powered Umbrella. With its small solar cell powered usb ports, it keeps your phones and mobile devices powered while you are enjoying the great outdoors. So you can stay cool in the shade and powered–on in the backyard or at the beach–all with the green and sustainable energy of the sun.

With branding and packaging designed by Big Idea this bright new invention is sure to be a sell out. What’s your big idea?



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Seen on the Wall: “They Just Get Us” Wed, 27 Nov 2013 16:40:38 +0000 Steve Defontes
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At Big Idea we believe that words and images have power. The power to motivate, educate and inspire. In our offices we surround ourselves with words and images that have meaning and pass our values on to the entire team.

One of them is “They Just Get Us”. It is one of our most important accolades. We hear it time and time again.

In a world where creative agencies and marketing strategists abound, the most critical thing we can do is to understand our client’s brand/s and audiences. Regardless of the industry, we make it our business to understand our client’s business and what makes them unique in their marketplace.

To us it seems simple. But proving that you “get it” is not. It means translating the client’s goals into effective marketing communications that they would have never imagined on their own but that mirror the ideals of their brands.

What motivates you and your team to succeed? What’s on your wall?

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