steve defontes
Founder and Creative Director

With more than 10 years of experience in advertising and an innate understanding of branding, Steve Defontes has helped shape the marketing of some of the world’s most recognizable brands. Steve oversees the creative development of all of Big Idea’s clients and has assembled a team of creative professionals uniquely able to help companies craft their own brand personality.

“We develop a unique partnership with our clients, always focused on their end-goals, and on-call to seize their opportunities. Acting as their brand manager and guardian, we help them to shape their communications and reach the next level. Our clients recognize that we care about the success of each of their brands as if it was our own. ”

Big Idea is a boutique advertising and marketing agency in New York City. We build brands that are attention-getting and memorable that resonate with consumers. We help companies find a distinct voice for their products and services. Big Idea is truly a marketing partner. Our team is passionately devoted to the success of our clients. By connecting the dots between strategy, consumer desire and creative solution, we create brand communications with relevance and a point of view. Our work generates real results evident in increased sales, awareness and brand loyalty. Our clients agree saying time and time again, “Big Idea, they just get us.”