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What’s The Big Idea?
We work in partnership with our clients, providing personalized services and an attention to detail that larger agencies just can’t match. And we’ve got the metrics to show for it — with work directly linked to improved sales, increased brand awareness, and consumer loyalty that lasts.
Marketing Advertising Communications
Brand Strategy Website Development
What Clients Say
“Big Idea is a creative powerhouse! They developed fun and creative promotions that generated excitement and interest around our new product launch… There is no better source for committed client service and creative ingenuity. Our product had a successful launch thanks to their contributions. McGraw-Hill employs quite a few agencies but we continue to work with Big idea because they are simply the best.”
McGraw-Hill Construction
Deborah Smikle-Davis,
Director of Marketing Communications
“Creating a luxury brand requires that every project be completed at the highest level of quality. Big Idea truly understands the unique needs of our products and how to reach our audience. They are a pleasure to work with and we value how seriously they take our business.”
“Since 2001, when Big Idea took on the development of our e-commerce business we have experienced unparalleled success. Our web presence has grown dramatically becoming our #1 store!”
The Art of Shaving
Eric Malka and Myriam Zaoul, Founders
“We chose Big Idea for the creativity they bring to our advertising.They make sure the concepts are both attention-getting and relevant to our message and our audience. I know the entire Big Idea team is on hand at any time of the day or night to make sure all of our publication schedules are met and that all of our promotions are consistent. Both ADP and Broadridge are high-profile corporations and have benefited from Big Idea’s creative style and efficiency.”
Broadridge
Margaret Nick
Lead Communication’s Specialist
Behind The Scenes Process | Meet The Team
Big Idea is a culture of focused marketing solutions and unbridled creativity. Our team brings together a diverse background of strategy, intelligence, creativity, and technology to deliver real-time, lasting results across all media.
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President, Creative Director, Steve Defontes has helped shape the marketing of some of the world’s most recognizable brands. He oversees the creative development of all of Big Idea’s clients and has assembled a team of creative professionals uniquely able to help companies craft their own brand personality.
“We develop a unique partnership with our clients, always focused on their end-goals, and on-call to seize their opportunities. Acting as their brand manager and guardian, we help them to shape their communications and reach the next level. Our clients recognize that we care about the success of each of their brands as if it was our own.”
Brand Manager
Senior Art Director
Senior Graphic Designer, Project Coordinator
Technology, Developer
Copywriter/Project Manager
Senior Copywriter
Multimedia/Web/Animation
Multimedia/Web/Animation
Contact
Big Idea Advertising1385 Broadway, Suite 1102
New York, NY 10018
Phone: 212.387.8787
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